As Seen On TV

Mission Statement

As Seen On TV Showroom will distribute more innovative products, more effectively than any other distribution network in the world.
As Seen On TV Showroom currently uses three different high volume channels for the distribution of  'As Seen On TV Products'.

• The Internet - On-line shopping.
• Commercials & Infomercials - DRTV (Direct TV to Retail)
• Retail Outlets (Stores & Shops) in Major Shopping Centers
  (also known as licensing)

As Seen On TV Showroom  has found a way to combine the World Wide Web, Television and retail outlets to market, sell, and distribute products very effectively. The three outlets work in synergy to promote and sell over 5500 top-of-the-line products to the world faster and cheaper than any other conventional distribution channel.  Our licensed retail outlets will serve a dual function:

1. To reach the everyday consumers of TV products in major shopping
   malls and shopping centers throughout the world.
2. To provide global distribution support for TV and Internet shoppers.

Company Overview

Legal Business Description

• As Seen On TV Showroom  is currently a privately owned corporation incorporated under the Alberta Business Law in Canada.
• As Seen On TV Showroom  also serves the rest of the world by setting up distributors, Wholesalers and retail outlets, all over the world.  Our Retail Outlets operate under the business name:
  As Seen On TV Showroom.
• Our Internet Shopping Site is known as  www.tv-showroom.com
   
• 100% Secured website is located here 
   

• The business location of  As Seen On TV Showroom  is:

• Our contact numbers are:  Tel: (780)414-6843    Fax: (780)414-6843

The Management Team

Our management team consists of 4 people whose collective backgrounds consist of 75 years experience in Retail, Wholesale, E-Commerce, Customer Services, Import and Export.

• Zulfikar (Zul) Jiwa, President and C.E.O

• Almoonir (Jamal) Jiwa, Internet Operations / WebMaster

• Zahir (Jim) Jiwa, Customer Service Director

• Gulamali (Jay) Jiwa, Order Processing Department

Outside Management Support:

• Merani & Company, Certified Chartered Accountants / CPA

• McKee and Associates, Corporate Attorney

• Michael Gerrard, Trademark attorney

Product Strategy

As Seen On TV Showroom  currently offers over 5500 products that have successfully sold on TV. Most products include a Commercial or Infomercial Spot.  New DRTV products and Internet services are being researched and developed.  Presently, our products are manufactured in the USA and the Far East.

Market Analysis

Market Definition
The Infomercial and Licensee market is growing at a rapid rate. The market for these products amounted to 6.3 billion US dollars in 1995 representing a 15% growth over 5.5 billion dollars in 1994.  In 1997 alone the Licensing market worldwide did over 250 billion dollars in business.  The area of biggest growth in the DRTV market is in the international arena. We are currently the only company expanding in this marketplace.

Customer Profile
'As seen on TV products' appeal to customers of every age and income level. By definition, the best selling TV products are those that immediately enhance an individual's lifestyle.  Our License sell to those who wish to run their own business.

Competition
There is presently very little competition. Our competitors do not have the same success that our company has; we are pioneers in the field of internet exporting & wholesaling and our reputation has improved over time. Other companies in the field distribute knock-offs and other products that have been offered by the manufacturers as excess inventory.  None of our competitors offer a turn-key operation or a well designed distribution system.

Marketing Plan

Sales Strategy
By operating a well-known online Shopping Site, we can effectively promote our business.  As Seen On TV Showroom  has spent the minimum percentage of operating revenue to advertise its Licensee operation. Currently, all Licensee's leads come from the online Web Site.

Distribution Channels
Our current network of 32 foreign distributors purchase our various
'As seen on TV products' on a monthly basis.  Suppose that a customer in Tokyo places an order to buy one of our products. That order arrives in our office and the computer automatically forwards all the information to our Licensee in the Tokyo area for cheaper and faster shipment.

Advertising
Our most powerful advertising is done through infomercial spots on the SateliteTV media which reaches almost 20 million people watching TV all over the world (at any given point in time).  Apart from this we also take advantage of the Internet and the traditional press to market our products and business opportunities worldwide.

Marketing on the Internet
We are continuously hot-linking with top DRTV Sites to promote our own Licensees and with top Shopping Sites to promote our own online mall.

Press
We plan to use the following publications for press releases and advertising:

Wall Street Journal
Inc, Magazine
Success Magazine
Entrepreneur Magazine
Business Week
Foreign Business Magazines
Various Local Newspapers

During the next 2 years, we plan to spend $800,000.00 on advertising and promotion.  We believe advertising should be at least 20% of total sales for the next 5 years.

We will track, wherever possible, the incremental revenue generated from our publicity efforts. We anticipate at least $5,000,000.00 of sales will be generated directly from our projected publicity. $3,000,000.00 in product and licensee revenue is expected from sales channels already in place. The infomercial market is growing at a rapid rate. The market for these products represents a growth rate of 50% a year. The overall market for the DRTV industry is projected to be $9 billion by the end of the year 2003.  The area estimated to have the most growth in the DRTV market is in the Health and Fitness category.  The overall market potential for DRTV Health and Fitness products is estimated to be $3 billion by the year 2003.

Our strategy is to exhibit in the major DRTV domestic and foreign trade shows.  There is approximately one major domestic and one foreign show every two months, for a total of 12 shows a year.  For each show, we will ship the facade of our As Seen On TV Showroom kiosk, samples of our products infomercials and commercials to each major show.  We plan to have 2 Professionals managing the booth at each show with extensive sales experience.

Conclusion

We are strategically positioned to begin using our network of people and our three sales channels to propel As Seen On TV Showroom to the forefront of the 'As seen on TV' industry.

As Seen On TV Showroom has already entered into the 'New Millennium' Using its 'Full-Force' and 'Powerful Momentum'.

God Bless You

For More Information On Becoming One Of Our Licensees Contact
Zul(President CEO) or call him at (780)414-6843.

For More Information About Worldwide Internet Operations & Web Hosting
Contact Jamal(WebMaster)

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